People trust people…….

Well, no they don’t but they DO trust people about products more than companies trying to market said products. Really, who would you rather believe a person who holds no stake in a company and is not being paid to give their “opinion” about something (PR) or a company who wants you to believe that their products can and will change your life if you only give it a chance for $19.99 (advertising)?

It’s all about credibility. I am not saying that companies are not credible but they do work for their benefit and not solely the improvement of their customers’ lives and well-being.

(Please notice that I said solely – I feel that somewhere in the heart of corporation beats a desire to help humanity making things better for our fellow man. Then again, I am quite the realist and sometimes, I lapse into unwarranted optimism. Haha)

I’m really trying to solidify these things in my mind. I feel like it can give me some kind of direction in my learning process.

-> Internalize <-


In my search for information on how to properly put together a press kit I keep coming across the term white papers. Everything else I’ve read about are pretty straight forward things that I have done, recognize and have had exoerience with (bios, press releases, past coverage, etc.) BUT WHAT THE HECK ARE WHITE PAPERS?!?!?!?!

So once again, I was on a Google hunt which of course did not take long because, well, Google caters to the microwave generation. So here it is:

white papers – an authoritative report or guide that is often oriented toward a particular issue or problem (source <- Wikipedia should never be used as a real source but a map leading to other sources, still, it was the first one that I saw. Call it lethargy. LoL)

Hmmmm how do I produce those? I’m going to keep researching and figure it out. I would really like know exactly what I’m getting into before I dive in head first.


http://www.sideroad.com/Public_Relations/pr-strategies.html  <- Just a link I found