Advertising vs. Public Relations

Since PR is my current ambition, I felt that reading up on it and the changes that the industry is going through would be a good idea. Enter PR 2.0

Last semester I shared with a professor my desire to learn more about the Public Relations and its practice, she suggested this, among other books. Unfortunately, none of the other titles were as memorable as this one (I guess those authors did not practice what they preached. Ha!). I’ve gotten past the first few pages and something stuck out to me. She defined advertising and PR in a contrasting statement saying that advertising is when your company talks about itself and PR is when another person talks about (extols) your company.

That’s all. I just wanted to reflect on that tidbit of information and make it a part of my PR mindset especially in campaign making.



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